Partnering with Rolex in their Perpetual Planet initiative to deliver an important and timely message to our global audience, CNN Call to Earth has a goal to drive awareness, action and education around key issues, inspiring a blueprint for a more environmentally conscious life.  The start of the project was in my hands and CNN executives asked me to come up with a message that would resonate and visually inspire change with our audience to take action.  I am proud to be the author and creative lead on this amazing campaign.